This article documents our process of setting up a Google Ads account for a
cross-border seller in July 2025, including initial research, account structure
design, and first-round optimization after launch.
这篇文章记录了 2025 年 7 月我们为一位跨境卖家搭建 Google Ads 账户的过程，
包括前期调研、账户结构设计和投放启动后的第一轮优化。
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Preparation: Understanding main product categories, profit margins, and target countries, establishing a "validate first, scale later" approach.
前期准备：了解主营品类、毛利结构和目标国家，明确"先验证、再放量"的节奏。
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Account structure: Split campaigns by country + category to avoid mixing too many different products in one campaign.
账户结构：按国家 + 品类拆分广告系列，避免一个系列里塞太多不同产品。
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First optimization: Use search term reports to filter irrelevant traffic and focus budget on keywords that drive inquiries.
首轮优化：用搜索词报告筛掉无关流量，集中预算在带来询盘的关键词上。
Published: 2025-07-18 ·
发布日期：2025-07-18 ·
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Many clients have limited budgets but want to test multiple countries
simultaneously. This article shares data and insights from our A/B testing in
Southeast Asian and Middle Eastern markets.
很多客户预算有限，又想同时测试多个国家。这篇文章分享我们在东南亚与中东市场
做 A/B 测试时的一些数据表现和经验。
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Budget allocation: Start with equal distribution by country, then dynamically adjust based on CTR and conversion rates in the first two weeks.
预算分配：先按国家平均分配，再根据前两周的点击率和转化率动态调整。
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Creative localization: Southeast Asia values price and promotions more, while the Middle East focuses on brand and authenticity.
创意本地化：东南亚更看重价格与促销信息，中东地区更关注品牌和正品保障。
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Results review: Eventually narrowed focus to 2 key countries, reducing cost per acquisition by about 30% after budget concentration.
结果复盘：最终将重点国家收缩到 2 个，集中预算后单次转化成本下降约 30%。
Published: 2025-09-05 ·
发布日期：2025-09-05 ·
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In the second half of 2025, Google tightened review rules for certain
high-risk categories. Based on our service cases, we've compiled several
operational recommendations to keep accounts stable while staying compliant.
2025 年下半年，Google 针对某些高风险类目收紧了审核规则。我们结合自己的服务案例，
总结了几条在合规前提下，让账户更稳的操作建议。
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Website content: Prepare clear company info, privacy policy, and after-sales terms in advance to reduce rejections due to insufficient information.
网站内容：提前准备清晰的公司介绍、隐私政策和售后条款，减少因信息不足被拒。
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Creative review: Avoid over-promising or sensitive words, focus on product features and real usage scenarios.
素材审核：避免过度承诺效果或敏感词，重点强调产品特点和真实使用场景。
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Communication records: Appeal promptly through official channels after rejection and keep records for future reference.
沟通记录：被拒后及时通过官方渠道申诉，并保留沟通记录作为后续参考。
Published: 2025-11-22 ·
发布日期：2025-11-22 ·
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Beyond overseas advertising services, we continuously adjust offline daily goods
selection and display methods. This is a 2025 summary sharing practices we found
effective.
除了出海广告服务，我们也在不断调整线下日用百货的选品和陈列方式。
这篇是 2025 年的阶段性小结，分享一些我们认为有效的做法。
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Offline product selection: Added peripheral products related to popular cross-border categories for local customer experience.
线下选品：增加了与跨境热门品类相关的周边商品，方便本地顾客体验。
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Data linkage: Brought high-click online product themes back to store displays to observe actual feedback.
数据联动：把线上高点击的产品主题带回到门店陈列里，观察实际反馈。
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Service upgrade: Unified contact method allows clients to consult both offline purchases and online ad needs.
服务升级：通过统一联络方式，方便客户同时咨询线下采购和线上广告需求。
Published: 2025-12-30 ·
发布日期：2025-12-30 ·
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